Brand building
with bite.


To those who are brave enough to stand out.
To the daring and the different.
Underdog exists to help you take on the play-it-safers and fight for your right to be seen, heard and grow.

We are a nimble and highly creative resource for brave clients who want their brands and business to reach new heights.
We offer a start-up mindset, purposeful, strategy-led design and activation that wins the hearts and minds of consumers.



We offer clients access to a range of services, ensuring the understanding and relationships that we form blossom as projects develop. Every project is different, so we’ll build a team and develop a plan to match what you need, but over-arching our work are four areas of expertise that we use to signpost where we are in a project.